Zales' Mother's Day Effort Is #Super Digital
Posted on 31.12.69
Zales has 683,000 Facebook fans/likes, 11,000 Twitter followers, and 700 Pinterest followers. The app also lets consumers send a virtual gift to their mother on Facebook, pin a real-world gift idea on Pinterest, and tweet "SuperMom moments" via Twitter. It's asked consumers to enter into the chance of winning a $2,500 Zales gift card by submitting stories about their moms via the brand's Facebook app. In-store efforts [are] SuperMom-tagged and recommended gifts encourage consumers to visit Zales' social media platforms to tell their stories. While floral and gift brands generally target husbands and adult children with Mother's Day offers, Zales has been zeroing in on moms and daughters on Facebook. She told ClickZ that "TV and catalog efforts will support social media efforts, while including the #SuperMom hashtag and driving viewers to Facebook&hellip.
ZALES Diamond Heart Dangle Earrings In 10K White Gold 1/10 CT ...
Posted in ZALES Diamond Heart Dangle Earrings in 10K White Gold 1/10 CT ...
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Zales Diamond Hearts News
The Rules of Bachelor Fantasy Suite Engagement
Posted on Dec 31, 1969 in Grantland (blog)
for maximizing your chances of standing on a mountaintop with the six-month love of your life, who'll tenderly, but futilely, try to brush away the hair being blown into your face by the helicopter arriving with a special delivery from Zales.