Tag Heuer Monaco

The reason McQueen is associated with Tag Heuer is because he bought a Monaco to look like his racing idol, the Swiss driver Joe Siffert, in the Le Mans movie. Clooney was an extra before he made it as a movie star, McQueen was a Marine who saved the lives of five of his men by pulling them from a tank about to sink into the sea. His association with Barbour is based on the fact that on his way to represent America in the 1964 International Six Days Trials motorbike competition in East Germany, he bought a Barbour jacket on the way there in London as protection against the... Had I walked around London in the mid-Seventies, at the height of McQueen’s fame, I would probably have seen far fewer references to the star than the sea of images on display last weekend. So what is it about Steve McQueen that, more than 30 years after his death, has made him such a magnet for so many big brands. Aside from the inherent shortcomings of today’s celebrities, there’s another reason why the endorsements McQueen made have been so enduring. Clooney grew up in a rich suburb of Kentucky, McQueen at Chino the notorious teenage reform school. Clooney’s Dad was a TV news presenter, McQueen’s was a stunt pilot. If McQueen was a alive today he would have done exactly the same thing. Men want to be McQueen because he was the real deal. When McQueen smokes a cigarette or glowers at a bad guy - he really knows what he’s doing. Its a beautiful idea but it would just never happen anymore to use your...

When Tag Heuer created it’s Formula One racing watch, Monaco 1133 , for Swiss racecar driver, Jo Siffert, no one could imagine that this edition would be made famous just two years later when actor Steve McQueen decided to wear the timepiece for... The TAG Heuer Monaco 1133 began as a brand new design concept by Jack Heuer himself, who had a vision for a great racecar timepiece.   The TAG Heuer Monaco 1969 Original Re-Edition was released as a limited edition, with only 1,000 timepieces available. In 2009 TAG Heuer decided to re-launch the Monaco 1133 in a replica almost exact to the orginal.   Perhaps McQueen was attracted to the impressive craftsmanship and unique blue square design when he decided to brand himself with the Monaco.

Tag Heuer Switzerland commissioned South African artist Paul du Toit to paint the box of the one-off Tag Heuer Monaco "Mikrograph". This collaboration, with exhibitions in Singapore, Hong Kong, Shanghai, Beijing, Tokyo, Los Angeles, New York,

Tag Heuer's latest top end offering is the platinum Monaco V4 which runs on miniature belt drives and ball bearings, rather than the usual cog system. It retails for $110000 and Australian buyers have snapped up five of the 150 units released to market

Her Formula One driver boyfriend may have beaten her to the punch, but Jessica Michibata has been signed up as the new face of TAG Heuer watches. The Japanese lingerie model, 26, has posed for a series of sultry photographs in the latest

Présentée à l'occasion du salon BaselWorld 2004, la MONACO V4 signée TAG Heuer (groupe LVMH) était à elle toute seule, dans ses versions or rose et platine, une véritable petite révolution. En 2011, Tag Huer fait encore mieux et promet une toute

Ancora sul podio l'equipaggio Giovanni Moceri e Maurizio Colpani cui è stato consegnato un'edizione limitata di Monaco Vintage a marchio TAG Heuer, da tre anni main sponsor della manifestazione. Molto soddisfatto il team degli organizzatori;